

Last year the program was canceled after five months when the virus surged back. Medical experts worry infections might shoot up again in another seasonal wave.įor now, the government is preparing to restart its “GoTo” promotions for domestic travel, which provide discounts for travel, lodging and other spending. Much depends on whether COVID-19 cases will be contained.

“Even one day of quarantine is going to squelch tourism,” Toriumi said, having just returned from a business trip to France, still the No. That’s a much higher rate than most other Asian countries, except for Singapore.Įven if the borders reopen, tourism won’t revive if Japan continues to require 10-day quarantines by travelers arriving from overseas, he said. Toriumi, who teaches at Tokyo’s Teikyo University, thinks foreign tourism won’t revive for another year or two, even though about 73% of Japanese are fully vaccinated. People remain nervous about foreign travel in this insular “island culture,” said Kotaro Toriumi, a tourism analyst and travel books author. A big exception, much criticized, was made for athletes and officials arriving for the Tokyo Olympics earlier this year. Japan has also effectively shut out foreign students and business travelers. While mandatory quarantine requirements have been eased somewhat after the number of new coronavirus cases plunged from hundreds per day to a few dozen per day in Tokyo, unlike the Indonesian resort island of Bali and some destinations in Thailand, Japan remains off-limits to foreign tourists. Yoshida doesn’t expect foreign visitors to return until cherry blossom season next year.

It is also boosting mail-order sales and has introduced colorful face masks in a psychedelic flurry of hues and bear-shaped pouches useful for carrying hand sanitizers. “Then suddenly no one could come.”Ħ%DOKIDOKI opened 26 years ago and has a loyal following: when it was imperiled by the pandemic downturn, supporters in and outside Japan started up crowd-funding campaigns to keep it afloat. “We had so many foreign customers before the pandemic,” she said. They use, ‘Kawaii!,’ in the same way they say, ‘Wonderful,’ ‘Awesome,’ or ‘Lovely,’ ” said manager Yui Yoshida, noting Japanese tend to use the word mainly for tangible things like cute puppies. “Foreigners understand ‘kawaii’ more emotionally than do Japanese.
